MyMapMarketing Analytics Dashboard
A marketing analytics dashboard tracking campaign performance, customer acquisition cost, channel attribution, conversion funnels, and ROI across marketing programs.
Preview
“Create a marketing analytics dashboard with CAC and channel metrics”
About the framework
Marketing Analytics Dashboard Framework
This template applies the analytics dashboard framework to marketing operations — giving marketing leaders, growth teams, and CMOs a unified view of what's working, what's wasting budget, and where the next dollar should be invested. Marketing dashboards have become essential as channel proliferation makes it impossible to evaluate performance from any single platform's native reporting.
The dashboard is organized around five core marketing metrics: Customer Acquisition Cost tracks the fully-loaded cost of acquiring a new customer, broken down by channel. Channel Attribution shows which channels — paid search, organic, social, referral, email — are driving conversions, using the attribution model the team has agreed upon. Conversion Funnel metrics reveal where prospects drop off between awareness and purchase. Campaign ROI compares spend against revenue for each active campaign, identifying which programs to scale and which to cut.
The most common mistake in marketing dashboards is reporting activity metrics (impressions, clicks, page views) instead of outcome metrics (CAC, conversion rate, ROI). This template prioritizes outcomes. Activity metrics belong in channel-specific operational views, not the summary dashboard. Use the AI to plug in your actual campaign data, switch attribution models, or add specific channel breakdowns for your marketing mix.
What's included
What you get
- Multi-panel marketing dashboard with performance metrics
- Customer Acquisition Cost (CAC) and payback period tracking
- Channel attribution breakdown across paid, organic, and referral
- Conversion funnel metrics from visitor to customer
- Campaign ROI comparison with spend vs revenue generated
Marketing Analytics Dashboard
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Frequently asked questions
Common questions
How do I customize this for our marketing channels?
Describe your channel mix to the AI: 'Update the attribution panel for: Google Ads (35%), Organic Search (28%), LinkedIn Ads (15%), Email (12%), Referral (10%).' It will restructure the channel breakdown to match your marketing stack.
Which attribution model should I use?
Last-touch is simplest but overvalues bottom-funnel channels. First-touch overvalues awareness channels. Multi-touch or data-driven attribution is most accurate but requires analytics infrastructure. Start with last-touch and note its limitations in your dashboard.
Can I add a funnel visualization to the dashboard?
Yes. Ask the AI to 'Add a conversion funnel showing: Website Visitors (50k) → Signups (2.5k) → Activated (1.2k) → Paid (300) → Retained 90-day (210).' Visual funnels make drop-off points immediately obvious.
How do I track CAC trends over time?
Ask the AI to 'Add a 6-month CAC trend line by channel.' Rising CAC indicates channel saturation or increased competition; declining CAC suggests improving efficiency. Trend data is more actionable than a single-month snapshot.
Marketing Analytics Dashboard
Free to start. No credit card required.