MyMapMarketing Conversion Funnel (Sankey)
A Sankey flow diagram showing how 20,000 monthly visitors convert to 420 paying customers — with drop-off rates at each stage from Awareness to Trial.
Preview
“Visualize our marketing funnel from awareness to paying customers”
About the framework
Sankey Diagram Framework for Conversion Funnel Analysis
This template applies the Sankey flow diagram framework to marketing funnel visualization — a combination that reveals something bar charts and tables cannot: where volume is lost and at what rate. In a Sankey diagram, the width of each flow represents the quantity moving through that stage, making drop-off instantly visible without needing to calculate percentages.
The four-stage funnel maps the typical B2C or B2B SaaS acquisition path. Awareness captures 20,000 monthly visitors. The first split at Interest shows how many engage vs. bounce — the largest absolute drop in any funnel. Consideration to Trial measures intent conversion. Trial to Paid measures product-market fit: if this ratio is low, the problem is the product or pricing, not the marketing.
The Sankey format makes this analysis presentation-ready. You can show it to a board, a growth team, or an investor and the story is immediate: here's where our volume goes and here's our biggest leverage point. Use the AI to update the numbers to match your actual funnel metrics, add a fifth stage for Expansion or Referral, or model the impact of improving one stage by a specific percentage.
What's included
What you get
- Sankey flow with 4 conversion stages
- Awareness: 20k visitors split into Interest and Bounce
- Interest to Consideration with drop-off
- Consideration to Trial conversion
- Trial split into Paid and Churned
Marketing Conversion Funnel (Sankey)
Frequently asked questions
Common questions
How do I update the funnel numbers to match our actual metrics?
Tell the AI your actual numbers: 'Update the funnel to show 50,000 visitors, 8,000 reaching Consideration, 1,200 starting a trial, and 300 converting to paid.' It will regenerate the Sankey diagram with the correct flow widths.
Can I add more stages to the funnel, like Expansion or Referral?
Yes. Sankey diagrams support as many nodes and flows as needed. Ask the AI to 'Add an Expansion stage after Paid, showing upsells to a higher tier, and a Churned branch from Paid.' Each new node becomes part of the overall flow.
What's the best way to use this in a growth review meeting?
Export the diagram as an image and show it alongside your actual funnel numbers. The Sankey makes the biggest drop-off stage visually obvious, which focuses the discussion on the highest-leverage problem rather than debating which metric to look at.
Can I use this template for a B2B sales funnel instead of a marketing funnel?
Yes. Rename the stages to match B2B sales: Lead → Qualified → Demo → Proposal → Closed Won / Closed Lost. The Sankey flow logic works for any conversion funnel with measurable stage-to-stage transitions.
Marketing Conversion Funnel (Sankey)
Free to start. No credit card required.