MyMapDescribe your business and goals
Tell AI about your product, current market, and growth ambitions. Include your risk appetite or constraints if they're relevant to the strategy.
Ansoff Matrix Maker
Describe your business and growth goals and AI builds an Ansoff Matrix — four quadrants of strategic options ranked by risk, from market penetration to diversification.
mymap.ai
No credit card required · Free to start
Simple by design
How it works
AI builds the matrix
MyMap generates a 2x2 Ansoff Matrix with strategic options in each quadrant — specific, actionable initiatives for market penetration, market development, product development, and diversification.
Evaluate and prioritize
Ask AI to rank the options by risk and return, compare against your resources, or combine strategies for a phased growth plan. Export for strategy sessions.
About the framework
What is the Ansoff Matrix?
The Ansoff Matrix — also called the Product/Market Growth Matrix — is a strategic planning framework developed by mathematician and business strategist Igor Ansoff in 1957. It helps organizations evaluate growth options by plotting strategies across two axes: products (existing vs. new) and markets (existing vs. new).
The result is four distinct growth strategies, each carrying a different level of risk and resource requirement.
The four quadrants
- Market Penetration — sell more of an existing product in an existing market (lowest risk)
- Market Development — take an existing product into a new market or segment
- Product Development — create a new product for an existing market
- Diversification — enter a new market with a new product (highest risk)
The matrix is widely used in annual strategy planning, investor presentations, and competitive positioning discussions. It forces teams to be explicit about where growth will come from and what trade-offs each path involves.
MyMap's AI generates a complete, actionable Ansoff Matrix for your business — populated with specific strategic options in each quadrant — from a single plain-language description of your product and growth goals.
Frequently asked questions
Common questions
Is the Ansoff Matrix maker free?
Yes — free to use without signing up. Free accounts include a generous number of AI messages per month. Upgrade to Pro for unlimited matrices.
What are the four Ansoff Matrix quadrants?
Market Penetration: existing product in existing market (lowest risk). Market Development: existing product in new market. Product Development: new product for existing market. Diversification: new product in new market (highest risk).
When should I use the Ansoff Matrix?
When you're planning growth and need a framework for evaluating strategic options. It's especially useful for annual strategy planning, board presentations, fundraising discussions, or when deciding between organic growth and new market expansion.
Ansoff Matrix Maker
Free to start. No credit card required.
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