BCG Matrix Maker — Free AI Portfolio Analysis Tool

How it works

Describe your portfolio

Tell us about your products, services, or business units — including growth rates, market share, or relative performance. Even rough descriptions work.

AI classifies the portfolio

MyMap's AI generates a BCG matrix positioning each product in the right quadrant — Stars, Cash Cows, Question Marks, or Dogs — based on market growth and relative share.

Refine and export

Reposition products, adjust quadrant labels, or ask AI for strategic recommendations. Export as PNG, PDF, or share a live link with leadership.

What is a BCG Matrix?

The BCG matrix (also known as the growth-share matrix) is a strategic planning framework developed by the Boston Consulting Group that helps organizations evaluate their product portfolio or business units based on two dimensions: market growth rate and relative market share. Products are classified into four quadrants — Stars (high growth, high share), Cash Cows (low growth, high share), Question Marks (high growth, low share), and Dogs (low growth, low share).

The BCG matrix is one of the most widely used tools in corporate strategy, helping executives decide where to invest, harvest, or divest across their portfolio.

Why the BCG matrix matters

Portfolio clarity provides an at-a-glance view of which products are driving growth and which are consuming resources

Resource allocation guides investment decisions by identifying which products deserve funding and which should be phased out

Strategic balance ensures the portfolio has a healthy mix of revenue generators and future growth drivers

Communication simplifies complex portfolio analysis into a visual that stakeholders immediately understand

The BCG matrix is most effective when used alongside financial data and updated periodically as market conditions change.

MyMap's AI generates a BCG matrix from a description of your product portfolio — with products positioned in the correct quadrants, proportional sizing, and strategic context ready to review, refine, and present to decision-makers.

Common questions

Is the BCG matrix maker free?

Yes — you can create BCG matrices for free without signing up. Free accounts get a generous number of AI messages per month. Upgrade to Pro for unlimited portfolio analyses.

Can I customize the matrix after generation?

Absolutely. Every product placement, label, and quadrant is editable. You can reposition items, adjust bubble sizes, or ask AI to add strategic annotations with a follow-up message.

Can it suggest strategic actions for each quadrant?

Yes. Ask the AI to recommend investment, divestment, or growth strategies for each product based on its BCG classification. It provides actionable insights alongside the visual matrix.

What export formats are available?

Export your BCG matrix as a high-resolution PNG or PDF for executive presentations and strategy documents. You can also share a live link for collaborative review with your team.